A super haven for superhero fans

As we enter a new digital world, paper media is becoming more rare as content moves to digital spaces.

In Kamloops, High Octane Comics is the last comic book store standing and the destination of choice for superhero, sci-fi and fantasy lovers in the community. For more than 20 years, the store has operated in Kamloops, growing, adapting and changing as quickly as the comic book industry itself.

For consummate fans of all things pop culture, walking into High Octane may feel like finding a second home. The store is filled to the brim with neatly displayed comic books, collectibles, toys and paints. Its knowledgeable, enthusiastic staff are just as invested in pop culture as their customers.

Store manager and local comic book artist Nick Klie says forging positive relationships with his clientele has contributed to High Octane’s longevity and success.

“I know it sounds cheesy,” Klie said. “But you gotta be the best store you can be.”

In his eyes, Klie sees Kamloops as a transitional community where customers come and go, but he credits his staff for creating a friendly and, to some extent, familial environment that keeps patrons coming back. High Octane offers a safe place for comic book “geeks” who want to resume an old hobby or jump into a new one.

Since the first recognized comic printing in the late 19th century, comic books have steadily risen in popularity and prominence, especially in Western culture. For years, comic books could be found in many retail establishments, from traditional book and toy stores, to convenience and corner stores. Those days, however, are largely behind us.

Recently, large entertainment companies like Marvel and DC have sought to offer a simpler, cheaper alternative to distribute their products: digitally. With High Octane Comics being an independent store specializing in niche, physical products in a small city, this does prove a challenge as both legitimate, purchased digital comic books and pirated “free” copies can adversely affect business.

“You don’t focus on the people who want e-readers,” Klie said. “[And] you definitely don’t focus on the people who steal the products and pirate.” Instead, he and the High Octane staff choose to be optimistic, focusing on the value and experience of shopping for comics and collectibles in person.

“You know, focus on what you do, right? Don’t focus on what somebody else does. You know, focus on making your business,” he said.

In an ever-changing digital world, High Octane stands resolute, serving a most passionate and enthusiastic customer base, an opportunity of which Klie is grateful.

“When I come to work, I get to sell people comic books, action figures, board games [and] trading cards. I get to sell people fun stuff. So it’s really one of the best jobs around because you sell what you love, and you’re selling people’s identity,” Klie said.